What's your reaction when a brand goes from neutral to 'woke'—genuine change or bandwagoning?

Going with the times to make more profit and insulate from public hate

I think no brands should have to jump on a bandwagon to be a successful brand.

The only reason there is woke capitalism is to make more money they don’t care how you identify or what you are they just want your money.

I think that some of it is a genuine change but I do not know whether it's good or bad change. Of course with "woke capitalism" there is the spreading awareness of LGBTQ+ rights and topics like that. However, there is sure to be people who just jump on that bandwagon to be apart of the crowd or to get attention.